C2PA: Your New Guide to Trusted Content on LinkedIn

LinkedIn has recently adopted the C2PA (Coalition for Content Provenance and Authenticity) standard. The C2PA provides a robust solution to verify the provenance and authenticity of digital media files. You can explore their verification tool, which allows users to check if a media file contains metadata indicating its authenticity.

I have assessed this tool and attached screenshots for your reference. The Content Credentials logo appears only if an owner digitally signs the content, ensuring its authenticity. This logo is an important marker for building trust and safety among readers, especially in today’s fast-paced digital environment where misinformation is widespread. The logo includes details like who created the image, when the image was created, and what tools were used to edit it. Just to verify the authenticity of the content.

To see examples of such posts on LinkedIn, here are the links:

https://www.linkedin.com/feed/update/urn:li:activity:7218947527788699648/

https://www.linkedin.com/feed/update/urn:li:activity:7218921115539161088/

I recommend watching the introduction video available at the bottom of their overview page on their website.

Finally, I conclude that if the C2PA logo pops up in our content, it only builds the credibility and trustworthiness of our digital media to the audience who relies on verified information. At the end of the day, this has nothing to do with the engagement or brand visibility of the post that you share with your readers.

Source

• https://www.zdnet.com/article/what-are-content-credentials-heres-why-adobes-new-ai-keeps-this-metadata-front-and-center/
• https://www.linkedin.com/pulse/linkedin-adopts-c2pa-standard-patrick-corrigan-kwldf/?trackingId=4gnjmapwRsmugUNqwj0fRw%3D%3D

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